Living Nine is a premium furniture and lifestyle branding project created to establish a timeless identity for a modern interior brand. The objective was to develop a visual system that communicates craftsmanship, elegance, and contemporary living while positioning the brand within the luxury furniture market.

The branding process focused on creating a refined identity through strategic brand positioning, logo design, typography, and a carefully balanced visual language. Every element—from the logo and colour palette to stationery, packaging, brand guidelines, and marketing assets—was designed to ensure consistency across digital and physical customer touchpoints while reinforcing the brand's premium character.

As the Lead Brand Designer, I developed the complete brand identity system, including logo design, visual identity, typography, brand strategy, colour direction, and branded communication materials. The final outcome is a scalable and sophisticated identity that strengthens recognition, builds customer trust, and reflects Living Nine's commitment to modern luxury and timeless design.